ChannelAdvisor Product Feed Management allows you to easily transform your product data to meet the requirements of merchandising, marketing, and advertising platforms; deliver that data in a variety of formats; and track the success of feed delivery.
Benefits
- Reduce the workload by managing just one product data stream and easily transforming that data into the unique formats required by each destination
- Maximise your visibility, ROAS, and sales by optimising product content for each merchandising, marketing, and advertising endpoint
- Prevent unnecessary performance issues by quickly identifying and fixing errors in product data
- Adapt rapidly to the changing partner requirements by adjusting templates easily
- Reach more destinations in less time, with less effort
Did You Know?
Two of every three clicks ChannelAdvisor sees on Google are feed-generated Product Listing Ads. And the companies that syndicate quality product content are winning those prime placements.
How it works
- Configure your internal system(s) to automatically deliver product data to ChannelAdvisor
- Select one of many pre-built product data feed templates for destinations, including comparison shopping engines, social commerce sites, retargeting providers, review sites, affiliate programs, personalisation programs, and more
- Or, create your own custom template for endpoints of your choosing
- Use advanced filters to customise the product catalog data delivered to each destination
- Map data fields and apply powerful rules to transform, enhance and optimise content per the requirements of each destination
- Configure delivery formats and schedules
- Monitor feed performance and quickly make adjustments as necessary
