What’s Next for Brands in E-Commerce
As e-commerce continues to grow at a remarkable rate, manufacturers are faced with complex, new challenges when it comes to reaching consumers and avoiding channel conflict.
It may be new territory for many brands, but armed with the right knowledge and tools, it’s possible to create a successful mix of digital marketing, selling and fulfilling activities. In this white paper, we cover the four critical components that all brands should be watching, including:
- Relationships with retailers
- Connections with consumers
- The importance of quality of product content
- How to maximise sales on marketplaces