The Retailer’s Guide to Back to School E-Commerce

As the second-largest retail event of the year, back-to-school shopping presents some incredible e-commerce opportunities.

Families are spending more and starting earlier than ever in their quests for clothing, cleats, calculators and computers. According to the Australian Retailers Association (ARA) back-to-school shoppers plan to purchase these and millions of other items online.

Do you have a plan? Is your presence optimised on digital marketing channels? Do you have promotions ready on marketplaces? How is your social strategy?

In this eBook, we’ll break down the various strategies you need to be the head of the class this season and beyond.