The Online Opportunity for Alcohol Brands in 2021
It’s no secret that the COVID-19 pandemic has had a seismic impact on the world of e-commerce. By some accounts, the pandemic accelerated e-commerce adoption several years into the future in a matter of months.
Nowhere was this acceleration felt more strongly than the food and beverage industry, and specifically the alcohol segment.
E-commerce presents a unique opportunity for alcohol brands. But selling alcohol online also presents very unique challenges. Read this guide to learn about the challenges faced by alcohol brands and the massive opportunity that many brands, distributors and retailers are only beginning to tap into.