The Maturity of Manufacturers in E-Commerce

The rise of e-commerce has presented modern manufacturers with new challenges and forced them to take new approaches to how their consumers purchase products.

How much should you invest in digital marketing? Should you sell directly to consumers? How can you optimise your fulfilment operations?

Your path to online maturity is a lot like the growth of a tree: establishing core programs, expanding efforts and investments and, finally, optimising for sustained growth. Use this infographic to help illuminate areas of potential growth for your business — across marketing, selling and fulfilling —in the coming months or years.