Retail Media Strategies to Boost Sales: Best Practices for Advertising on Amazon, eBay and Walmart
There’s more competition for consumer attention than ever before and there’s no question about it — if you want to get your products in front of purchase-ready shoppers, retail media advertising is crucial. According to eMarketer, retail media advertising is estimated to jump by 31.4% in 2022 to $41.37 billion, becoming one of the digital ad segments with the highest growth. Nearly every major retailer now has a retail media network.
To stand out, brands must cut through the noise with a targeted advertising strategy.
This quick start guide has best practices for retail media success for three of the most prominent (and promising) marketplaces for brands and retailers: Amazon, eBay and Walmart. Download now.