Re-imagining growth: the online home and DIY market in 2023
Triggered by the pandemic, the Home and DIY industry has undergone major changes during the last few years, with consumers forced into spending more time at home. This sparked unprecedented growth in sales of home brands, with data showing a 74% increase in the home and garden industry in 2020. Now, amidst looming economic pressures prompting consumers to be more cautious with their finances and the slow but steady transition back to office working, what does the future for Home and DIY brands look like?
In this report, we uncover the challenges and opportunities facing the Home and DIY industry, discuss the trends and best practice of retailers in growth mode and highlight the e-commerce tactics to ensure profitability throughout 2023.