OnBuy: How to stay agile in an era of e-commerce uncertainty

Ever since springtime 2020, uncertainty has become a huge and often unwelcome part of day to day business. This article will explore ways to stay agile, such as multichannel marketing and omnichannel sales, together with diversification in delivery partners and using seasonal events throughout the year as anchoring points in which you know business is going to be very active – all helping you ease the journey through less predictable months to come.