Navigating the Marketing Waters of Amazon, eBay and Catch
Alana Fennessy, Head of Client Engagement at ChannelAdvisor
If there’s one big challenge every experienced e-commerce business has faced, it’s this: Until you develop a solid marketing strategy, standing out on marketplaces will remain an uphill battle. You can reprice competitively, fulfil orders speedily and service customers exceptionally. But without the right ads, your listings may never reach the most prominent placements possible on Amazon, eBay and Catch.
If you want to increase visibility and sales, strong marketing is a must. On Amazon, that means mastering Amazon Sponsored Products. On eBay, it’s Promotions Manager and eBay Promoted Listings.
But how do you leverage these marketplace features effectively? Which ones will drive the most revenue for your business? What functionalities will streamline and simplify your job? How much will it cost you? And the biggest question of all: Will it be worth it?
Join Alana Fennessy, Head of Client Engagement at ChannelAdvisor to get answers to those questions and more. By the end of this session, you’ll be ready to navigate the marketing waters of Amazon and eBay with confidence and ease.