Maximising Retailer Partnerships with Brand Analytics
Once your products are in the hands of retailers, it’s easy to feel their performance is out of your control. But it’s not. Data is the key to understanding the full picture of your brand presence, strengthening retailer relationships and winning the digital shelf.
ChannelAdvisor Brand Analytics helps brands around the world grow sales, increase brand awareness and defend their position in retailer relationships. In this eBook we will focus on the following four key pillars and how brands can measure the strongest indicators of retail performance:
- Assortment and availability
- Prices and promotions
- Search and digital shelf
- Content and reviews