How to Successfully Manage the Entire Consumer Journey

As the e-commerce industry continues to evolve, so does the consumer buying journey.

Today’s consumers are more informed, savvier and more demanding than ever before. They shop on multiple channels, on a variety of devices, at any given time. No longer does a single channel or one straight line connect initial interest to final purchase.

So how do modern brands and retailers find and capture these customers across the evolving retail landscape?

Join Bradley Hearn, product marketing manager at ChannelAdvisor, for a discussion about the new pathways to purchase, and learn more about:

- The key trends and challenges shaping e-commerce today
- The phases of the new path to purchase
- Essential strategies to find and connect with consumers along their journey
- The influence of the post-purchase experience