How To Grow Online Retail Without Giving Up Margin
Growing a distribution network is both exciting and challenging. But as your products start selling through more channels, the number of buyers you work with will increase. Intrabrand competition happens, and some online retailers could hurt your brand in their efforts to meet their sales targets.
In a perfect scenario, you would not need to compromise your margin to grow sales, and your business-to-business (B2B) price would be the same for all your buyers. But real life rarely involves ideal scenarios. Buyers will negotiate, and you will have to let go of some of your expected margins, whether via providing B2B discounts, investing in digital activation or subsidising promotions. But do you necessarily have to sacrifice margins to grow?
It’s challenging to set up the right strategy that could protect your brand’s product price margin and grow sales, so we have put together six actions to help your brand grow without cutting into your margin.
Read the eBook now to find out what you can do to combat this problem.