How to Drive Growth and Brand Equity with Product Page Content
In an e-commerce-driven world, product page optimization is becoming increasingly important. Ever-evolving shopping habits have forced brands to prioritize new product page features — like product videos and enhanced 360° images — in addition to leveraging and maximising each of the standard product page elements. Brands with under-optimised product pages are not only missing out on sales, but also giving up on a prime opportunity for increased brand equity and awareness.
In this webinar, you’ll learn:
- The growing importance of product page content in the consumer journey
- The latest product page content best practices
- The benefits associated with great product content