Going D2C Without Risking Your Retail Empire

As consumers have become heavily dependent on online ordering, many brands have adopted the direct to-consumer (D2C) model and finally interface directly with their end users. Today, it’s easier than ever to set up a webshop or start selling on a marketplace.

In this guide, we explore how to try your hand at D2C without disrupting the retail side of your business. We’ll take a look at the risks of a D2C model and which strategies are best to help you win in this new era of online selling.