[eMarketer] The Digital Shelf for CPG Brands

Today’s digital shelf gives consumer brands a fast-growing opportunity to win market share and influence physical retail. Grocery e-commerce in the US alone is anticipated to approach 10% penetration of a $1.410 trillion category.

But when brands don’t execute the basics—like instituting the right key performance indicators, refreshing product content, designing for digital, staying in stock, and bidding on the right keywords—it becomes even harder to take full advantage.

In this Meet the Analyst Webinar, eMarketer’s principal analyst Andrew Lipsman explained how to master the essentials of building a strong brand on the digital shelf to improve e-commerce performance and drive in-store sales.

Watch this live discussion, made possible by ChannelAdvisor, and learn:

  • How to develop effective branding, content, and advertising strategies that win market share
  • Which retail media networks to prioritise for digital shelf management
  • How much grocery e-commerce, retail media, and consumer packaged goods (CPG) digital ad spend are expected to grow
  • Plus! Kevin Cohen, brand analytics strategy director at ChannelAdvisor, joins the conversation