Creative Pricing Strategies for Brands: Proven Tips for Boosting Your E-Commerce Profitability
Brands and manufacturers are striving to catch up with new trends like never before. And as customer behaviours continue to evolve at a rapid pace, one issue is proving to be particularly paramount: pricing.
With more people than ever turning to online shopping channels — one recent ChannelAdvisor survey in the US shows 52% of consumers will turn to e-commerce even more in the future — many are becoming increasingly price-sensitive. And it’s causing brands to reevaluate some long-standing strategies.
In the midst of all this change, there is good news. Many brands and manufacturers are discovering new, creative pricing tactics that can both increase brand equity and keep margins
high. Based on proven best practices and real-world success stories, this eBook covers several of the most effective, healthy pricing strategies available to brands today.