Conquering Google: SEO and PPC for Retailers
Google dominates AU searches, with an impressive 91.8% share of the AU search engine market.
As a retailer or branded manufacturer on Google, you’re jockeying for position with competitors to incentivise a shopper on a single results page, in a matter of seconds. It’s called the SERP — the search engine results page — and you need to know how your products can stake a claim in this valuable piece of online real estate.
In this eBook, we’ll dissect the three main sections of the Google results page – paid search ads, Product Listing Ads (PLAs) and organic search results, and provide insight into:
- Adding Google Ad Extensions to PPC campaigns
- Using keywords naturally
- And much more!