[UK] Clicking With Consumers: Gaining the D2C advantage to connect the end-to-end retail experience

2020 fast-tracked the digital plans of many brands; forcing businesses of all shapes and sizes to embark on rapid digital transformation journeys to weather the storm of the global pandemic. One year on, many consumers remain confined to the four walls of their homes under social restrictions and business models have been upended in ways we never could have predicted would happen so quickly. It’s changed the way we live, work and – perhaps – shop forever.

Read this whitepaper by The Drum for invaluable insights, brand interviews and more to help click with consumers and embrace the new D2C reality.