[Adweek] Your Customers are Everywhere: Will Your Brand Be There to Meet Them?
As the e-commerce industry continues to evolve, so does the consumer buying journey.
From Amazon to Instagram to everything in between, today’s consumers are shopping in more places than ever before. They’re on multiple channels, using multiple devices and shopping at any given time.
So how do today’s brands find and capture these consumers across the evolving retail landscape? The most successful brands develop multichannel strategies to meet potential customers where they shop — and how they shop.
In this session, you’ll hear from ChannelAdvisor’s Beth Segovia, Chief Operating Officer, and Link Walls, VP of Digital Marketing Strategy, as they outline the latest in multichannel e-commerce trends and how brands can adapt their strategies to reach more consumers and build a healthier brand. You’ll learn more about:
- The key trends shaping e-commerce today
- Essential strategies to find and connect with consumers along their journey
- Latest on selling options from the major platforms