Advertising on Amazon: Do You Know Your Brand’s Space?
To consumers, Amazon is a land of plenty. A place where you can find anything. Books, baby products, beauty items, bedding, balls, bath goods — virtually anything you want is just a few keywords and a search button away. Which helps explain why more consumers start their online product searches on Amazon than Google.
Retailers and Brands are losing premium space to competitors that:
- Deploy a variety of promoted ads
- Develop a branded keyword strategy
- Leverage sophisticated bidding tactics
Download this eBook to understand how you can get ahead of your competitors on Amazon.