[Ad Age] Increasing Your Online Visibility for E-Commerce Success

As the e-commerce industry continues to evolve, so does the consumer buying journey.

From Amazon to Instagram to everything in between, today’s consumers are shopping in more places than ever before. They’re on multiple channels, using multiple devices and shopping at any given time.

So how do brands find and capture these consumers across the evolving retail landscape? The most successful brands develop multichannel strategies to meet potential customers where they shop — and how they shop.

In this webinar, ChannelAdvisor’s Vice President of Digital Marketing Link Walls and Chief Marketing Officer Mike Shapaker will discuss consumer trends and dive into strategies for improving your brand’s visibility through advertising, digital marketing and shoppable media.

You’ll learn:

• The key trends shaping e-commerce today
• How to make your digital media campaigns shoppable
• Ways retail media can help drive visibility and increase sales on marketplaces and social media platforms
• Why diversification remains important as the landscape evolves