A Guide To E-Commerce in the Mobile Era

How Brands and Retailers Should Leverage Mobile Commerce for Success

We’re living in a mobile-first world. One where consumers can browse and buy at any time. From anywhere. On any number of different devices. From smart watches to smartphones to smart cars, the sheer volume of on-the-go options for making purchases is mind-blowing.

The evidence is clear: Mobile commerce is now the way of the shopping future. And the time to secure your place of prominence is now. In this eBook, we’ll break down the latest trends and expectations impacting online sellers, including:

• Is a dedicated app really necessary?
• 8 tips for getting your webstore mobile friendly
• How to maximise your mobile presence on marketplaces, social media, paid search, video and email