7 Ways to Adapt Your Online Advertising During the COVID-19 Crisis

Digital transformation has long been a feature on the to-do lists of brands and retailers. Since the outbreak of the COVID-19 crisis, digital transformation has accelerated like never before. All components of business as we know it have been disrupted. And there’s never been more pressure to adapt to new consumer buying patterns.

During a crisis, it’s difficult to see the light at the end of the tunnel, however, brands must think long-term in how they react, and take the opportunity to build their digital communities. Eventually, there will be an end to the disruption and brands need to continue to invest in their digital marketing on channels like Google, Amazon, Facebook and Instagram. It’s a great time to be experimental and play around with new post and ad formats.

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