6 Tips for Winning the Amazon Buy Box

With Amazon rapidly becoming the starting point for online product searches (*39% of shoppers start their searches on Amazon vs. 11% on Google), it’s not enough just to list your products on Amazon. You need to be seen everywhere you can — including in the coveted Buy Box.

Although Amazon keeps its secret formula under wraps, we’ve rounded up six tried-and-true tactics that can help increase your chances of owning this prized piece of Amazon real estate.

Learn how to win the Buy Box by:

  • Competing where you can on price
  • Double-checking your available inventory
  • Watching your Order Defect Rate
  • And more!

*Forrester Research