12 Data-Driven Tactics From Brand Analytics

Brands that rely on a network of retailers to sell online often make a mistake: believing that e-commerce performance is beyond their control.

It can be tempting: after all, the retailers are in charge, aren’t they?

Wrong! Successful brands understand how important it is to help retailers perform. They are proactive about taking steps to optimize these channels. But leveraging great data is the only way they can do it at scale.

In this tip sheet, we’ll see how data from Brand Analytics can help drive 12 tactics. And why most brands should start implementing them today.