FashionCommerce 2022 - ChannelAdvisor

About FashionCommerce 2022

The world of e-commerce is changing fast. And the landscape is getting more complex every day.

But thankfully, there is a silver lining.

With more consumers shopping online than ever before, the e-commerce opportunity for fashion and beauty brands and retailers is enormous. Millions of shoppers are shopping online every day — and many are eager to buy the products you sell.

How can you reach these audiences in 2022? Join us for FashionCommerce to find out.

ChannelAdvisor is hosting this virtual event exclusively for fashion and beauty brands and retailers. We’re bringing together the industry’s most knowledgeable e-commerce experts to share the latest trends, strategies and best practices for driving more sales and revenue online.

Agenda for 24 June 2022

Stephanie Strong

Welcome by ChannelAdvisor

Emily Collins

ChannelAdvisor Keynote: Online Beauty & Fashion Industry Updates

In her keynote address, ChannelAdvisor’s own in-house fashion expert Emily Collins will outline the latest challenges, trends and successes in the fashion & beauty e-commerce sector. Discover potential within new marketplaces and digital advertising endeavors, and hear about pathways others in the industry have taken to capture sales and engage consumers in an increasingly noisy online environment.

Alison Lyness

Putting People at the Heart of E-Commerce: How Poshmark Can Help Harness the Strength of Social Commerce

Find out how to leverage the power of social commerce through Poshmark’s unique approach to the shopping experience. Reach new millennial and Gen Z buyers and cultivate long-term loyalty through an e-commerce channel that delivers human connection.

Alec Valencia

The Rise of Rakuten: How to Sell Fashion & Beauty into Japan Through Its Largest Online Retailer

Hear more about the fashion destination that is dedicated to building a future by empowering individuals, businesses and societies to achieve their dreams. In this session, you’ll gain insights into the current state of fashion in Japan and learn more about Rakuten’s focus, as well as its services and special events.

Josh Janos

Driving Personal Style through Macy’s New Marketplace

Macy’s is launching a curated digital marketplace to build on the company’s existing authority as a digitally led omnichannel retailer. The new marketplace will significantly expand the company’s assortment in existing categories and brands and introduce a range of new categories, connecting Macy’s customers with even more product selection to discover, express and celebrate their individuality and personal style.

Nistaar Chandhok Dan Finley

Department Store to Digital Marketplace: Step into the Future with Debenhams

Debenhams’ recent transformation from department store to digital marketplace presents significant opportunities for fashion & beauty sellers. As the retailer with the largest market share of make-up products in the UK and strong traffic in this category, Debenhams has a deep history and broad brand awareness across key demographics. Learn more about its ambitious plans for the future.

Lorédane Bourscheidt

A History of Fashion and a Heart for Individual Expression: Key Factors to Success with La Redoute

La Redoute’s customer-centric focus has made it extraordinarily popular among shoppers with families and those who lead active, urban lifestyles. Its emphasis on product publication and brand representation make it an attractive destination for fashion & beauty sellers. Discover the competitive advantages of joining La Redoute’s platform and reaching sophisticated, interested audiences for your products.

Richard Barber Felix Meintrup

An Inside Look at About You: Examining Post-Pandemic Performance, Trends to Watch and Strategies for Success

Experience the advantages of the About You platform from the perspective of a shopper and as a seller. In this session, you’ll learn about the platform’s recent performance, trends and forecasts. In addition, hear more about its commitment to sustainability, as well as strategies for success.

Stephanie Strong

Closing Remarks from ChannelAdvisor

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For questions regarding FashionCommerce, please email