2022 was certainly one for the books. We helped you navigate e-commerce roadblocks like inflation and excess inventory while showcasing big wins from brands and retailers in the industry. We also announced ChannelAdvisor’s acquisition by CommerceHub and what it means for our employees, customers and partners.
Every year, we provide a list of our most-consumed blogs, webinars and resources. This year’s top 10 topics reveal readers had their sights set on winning in marketplaces, monitoring consumers’ changing behaviour and improving their Amazon content.
Join us as we take a look back at some of our most popular e-commerce resources from 2022.
10. [eBook] Getting Started With Amazon A+ Content
This quick-start guide features ideas and inspiration for creating Amazon A+ Content, a premium feature of the marketplace that allows sellers to optimize their product descriptions with rich text, videos and images. New to A+ Content? Start with this guide.
9. [Webinar] Full-Funnel Commerce: How to Build an Online Strategy for the Entire Consumer Journey
Shoppers who are new to your brand are looking for different interactions than your long-time customers. In this webinar, ChannelAdvisor Senior Product Marketing Manager Greg Ives and Product Marketing Manager Bradley Hearn explain which touchpoints and stages are key along consumers’ path to purchase.
8. [Blog] The 3 Phases of a Winning Marketplace Strategy for Brands
Winning on leading marketplaces requires three things: successful launch, strategy and defense. In this recap of our eBook of the same name, we explain how to accomplish each critical phase.
7. [Blog] 3 Digital Marketing Success Stories You Have to See
How does an 85% increase in quarterly revenue sound? Or a 20% increase in return on ad spend (ROAS)? Get the full story of how ChannelAdvisor customers AJ Tack, The Golf Club and The Candleberry Company use the platform to achieve phenomenal results (and you can too).
6. [Report] [Digital Commerce 360] 2023 Leading Vendors to the Top 1000 Retailers
In 2022, Digital Commerce 360 named ChannelAdvisor the #1 channel management provider to the Top 1000 Retailers for the 11th consecutive year in a row. The annual report is packed with trends in e-commerce investments and the top leaders across 24 e-commerce categories, including fulfilment services, affiliate marketing and personalisation.
5. [Blog] How Online Retailers Can Eliminate Excess Inventory
Global trends made excess inventory a hot issue among sellers this past year, and unfortunately, there’s no one-size-fits-all approach. In this blog, Product Marketing Manager Bradley Hearn provides 20 tips for addressing and preventing overstock.
4. [eBook] Australian Marketplaces You Should Know
We highlight the key categories and considerations for seven marketplaces in the Australian market: eBay, Amazon, Catch, MyDeal, Kogan.com, Bunnings Marketplace and Ozsale.
3. [Blog] ChannelAdvisor Enters into Definitive Agreement to be Acquired by CommerceHub
In September, ChannelAdvisor announced via press release that it had signed a definitive agreement to be acquired by CommerceHub, a leading commerce network connecting supply, demand and delivery for the world’s leading retailers and brands. The recap blog highlights how customers and partners will benefit from this exciting new chapter.
2. [Report] 2022 Online Consumer Behaviour Global Report
How did consumers shop in 2022? Our highly anticipated annual consumer survey report revealed key findings around marketplace popularity, the continued importance of retail media and current consumer trends in discovering, browsing and purchasing products.
1. [Webinar] 2022 E-Commerce Wrap-Up: Key Trends to Look for in 2023
Our top resource of 2022 provides a recap of the year and a look ahead at the key strategies sellers will need to tackle the trends and opportunities coming in 2023. Presented by VP of Digital Marketing Strategy Link Walls, the webinar features must-know charts, predictions and tips for thriving in the midst of economic uncertainty.
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