We’ve said it once, we’ll say it again, simply listing your products on Amazon is not enough! For brands and retailers that want to succeed, you need to not only keep up-to-date with Amazon’s changing requirements but also be proactive and take steps to ensure you keep ahead of the competition. So, where do you start? Here are three top tips:
- Optimise Your Search Terms
Deliberate, detailed and accurate product data ensures that you are found when your consumer is looking for you! Stick to best practice when identifying the ideal keyword combinations: research; stick to the character limits; don’t repeat title keywords in your descriptions; stick to the guidelines (no third party brands or trademarks) and use hidden keywords where appropriate.
- Primed for Prime
There’s no doubt about it: Amazon Prime members are big spenders. More than 100 million consumers worldwide purchase nearly double what non-members do as they navigate Prime privileges like free two-day shipping, photo storage and streaming video and music. 2018 was the launch of Prime to Australia and consumers got a taste of what was to come. As Prime starts to penetrate further and become part of the spending cycle for Australian consumers, make sure you’re involved too.
- Strive for the Buy Box
You probably already know how important the Buy Box is on Amazon. Located on a product’s page where the purchase process begins, the Buy Box is highly visible, making it prime real estate and extremely competitive! Although Amazon closely protects the exact formula for calculating the Buy Box, it takes into consideration:
- A competitive price
- A positive customer feedback metric
- Fast and efficient delivery
- Volume of inventory
- Low refund and return rates
So…these are the elements to stay on top of!
Want to know more? For more practical tips that you can use to get ahead on Amazon, download our eBook 8 Secrets to Amazon Success. We go into detail about how to maximise advertising opportunities; how to manage the balance between competitive pricing and profitability; as well as important advice about fulfilment and cross border trade.
