As we close out this incredible year, we’re taking a quick look back at some of the most popular resources we provided in 2021.
A casual glance over our most-read blog entries and most-watched webinars indicates that our readers are demonstrating intense interest in a few specific areas — namely, Amazon, consumer behaviour, ChannelAdvisor product releases and retail media.
In case you missed any, we’re listing our top 10 resources from 2021 below. Take a few moments to review, gain insights and stay current on timely topics in the industry.
10. [Webinar] What It Takes to Succeed With Retail Media: Boost Sales and Product Visibility
This webinar featured Vice President of Digital Marketing Strategy Link Walls, who offered tips to streamline efforts across marketplace and retail media sites, drive visibility and improve ad spend effectiveness.
9. [eBook] Sell Smarter on Marketplaces: The Ultimate Guide to Channel Expansion
In this report, we introduced many of the world’s most popular marketplaces, offering you best practice tips honed from years of helping leading brands and retailers be successful in their channel strategy.
8. [eBook] Secrets to Retail Media Success: Strategies for Advertising on Amazon, eBay and Walmart
How can you get your listings to stand out? This quick start guide has best practices for retail media success on three of the most prominent (and promising) marketplaces for brands and retailers.
7. [Tip Sheet] Is It Time to Upgrade Your E-Commerce Software?
The right technology is critical to keeping up with the rapidly evolving landscape of e-commerce. Use this checklist to evaluate your options with confidence.
6. [Report] Digital Commerce 360: 2022 Leading Vendors to the Top 1000 Retailers
Digital Commerce 360’s 2022 Leading Vendors to the Top 1000 Retailers Report reveals the top 10 vendors across 24 e-commerce categories. (Spoiler alert: We make a few appearances, including the #1 spot in the channel management category.)
5. [Webinar] October 2021 Product Release
Our most recent product release brought expanded Shoppable Media offerings, new A/B Testing for Product Content, support for the Amazon Blank Box program in the US and eBay Fulfillment in the UK and Germany, and much more.
4. [Blog] How to Improve Your Amazon Order Defect Rate (ODR)
This post tackles a top metric of concern for every Amazon seller: the Order Defect Rate (ODR), with tips to understand the primary drivers of ODR, tactics to improve it and advice to handle periods in which it may be at risk of increasing.
3. [eBook] 6 Tips for Writing Product Titles That Sell
We looked into our own dataset of 7,000 best-selling products from 140 of Amazon’s top 50 pages with the goal of reverse-engineering a winning formula for top-performing product titles. We also came up with six tips to help you write product titles that sell.
2. [Webinar] Leverage Product Data to Manage & Optimise Your Amazon Store
One of our internal Amazon experts broke presented a webinar at Amazon Seller Bootcamp, showing how data can be aggregated and analysed to drive useful insights.
1. [Infographic] Navigating Online Consumer Behaviour – 2022 E-Commerce Trends and Forecasts
This infographic shared the results of our August 2021 survey of more than 1,000 active Australian shoppers.
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