Over the past two months, we’ve faced unprecedented challenges in e-commerce. Businesses have had to adapt at warp speed, while navigating seismic shifts to supply and demand and managing significant shipping disruptions.
Here at ChannelAdvisor, we’re doing everything we can to support our industry.
Last week, CEO David Spitz, VP of Digital Marketing Link Walls and CMO Mike Shapaker hosted a webinar, COVID-19’s Effect on E-Commerce, in which they discussed the impact of the pandemic and addressed specific concerns shared by attendees, including:
- Macro GMV trends — Online marketplaces have seen strong growth, and some of it is expected to stick after the pandemic is over.
- Impact on supply and demand — While growth in some categories has suffered, other categories have seen exceptional year-over-year growth so far.
- Digital marketing strategies — What does decreased demand, less competition and lower CPCs mean for your business?
- And much more
Here’s a very brief recap:
The on-demand version of the slides and recording is available now. So check it out to learn how sellers can rethink digital marketing strategies, adjust to marketplace changes, reprioritise budget allocations and adapt to transitions in consumer behavior.