There have been so many advancements in the marketplace space recently. The Amazon marketplace is a prime example of where retailers can utilise the latest tools and features effectively to amplify their results. It begs the question – Are you making the most of your Amazon listings? Do you leverage Amazon Advertising to make sure you’re seen by your consumer? We know that there’s a lot to take in when it comes to a stellar strategy, but once you get the basics right, you see massive results.
So…here are our quick tips to effectively advertise on Amazon:
START WITH A WINNING ACCOUNT STRUCTURE:
Build campaigns that align with your product categories instead of grouping unrelated products together. This will help ensure you are always advertising the most relevant product to each shopper’s search.
KNOW WHEN TO FACTOR IN THE BUY BOX:
The products you advertise with Sponsored Products must be eligible for the Buy Box. Headline Search Ads will be shown to shoppers regardless of who is winning the Buy Box.
To ensure your budget is being used effectively, plan to regularly review every campaign, keyword and product. A good rule of thumb is to review bi-weekly for programs under $10,000 per month and weekly for campaigns between $10,000 and $30,000 per month.
TAP INTO AMAZON’S VAST KNOWLEDGE OF CUSTOMER SEARCH AND SHOPPING BEHAVIOUR:
With Amazon’s automatic targeting option, Amazon uses your own product information to target your ads to relevant customer search results. This can be an effective tool when you’re short on time or unsure which keywords to select.
START SMALL AND BUILD:
If you’re new to advertising on Amazon, start with some of your more popular products and use them to test the waters. Once you have a comfortable gauge on ad spend and ROI, expand your strategy.
To keep campaign management from becoming overwhelming, create strategies that revolve around highly specific goals — whether that involves a seasonal push, getting rid of clearance items, promoting a new line of products or focusing on another area you’ve identified as central to success.
Want to ensure you’re getting the highest return possible on your Amazon ad spend? Request a complimentary advertising analysis here.