Melbourne, AU – 12 March 2015 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that Google and Alipay will present keynote sessions at Insite Melbourne 2015. Taking place at the Grand Hyatt Melbourne on 19 March 2015, Insite will offer online retailers exclusive access to the industry leaders that are shaping the e-commerce landscape.
Dileep Kannan, Google Shopping lead at Google Australia, and Steve Chen, country manager of Australia and New Zealand at Alipay, will each present keynote sessions during this year’s Insite event.
Last year saw Google’s mandatory transition from Product Listing Ad (PLA) campaigns to the recently released Shopping campaigns format. Kannan’s presentation, titled “Winning in Google Shopping”, will help retailers navigate this changing Google Shopping landscape.
“The shopper journey has changed in recent years, and increasingly, we’re seeing local retail converge with online shopping,” said Kannan. “I’m excited to speak at Insite and share how Google is helping retailers change the way consumers interact with their products and discuss strategies for success using Google Shopping.”
Alipay, a subsidiary of Ant Financial Services Group, is the most widely used third-party online payment platform in China, with more than 300 million registered users and 80 million transactions daily. According to Alipay’s most recent annual spending report, the availability of online-payment services has played a major role in making goods and services widely accessible in China.
In his presentation, titled “Accessing China’s Mobile Consumer: Alipay as the Cross-Border Payment Solution”, Chen will explain how Ant Financial uses big data and cloud technologies to create a hassle-free payment solution.
“Borders are breaking down, and there’s a wealth of opportunity for retailers to expand their businesses into new regions,” said Chen. “At Insite, my presentation will focus on the future of online payment methods and detail the ways that retailers can reach China’s mobile consumer base.”
“Insite Melbourne provides unparalleled content and networking opportunities from some of the biggest names in the e-commerce space,” said Mark Gray, managing director, APAC, at ChannelAdvisor. “The theme of this year’s Insite is ‘E-Commerce Advanced’, and Dileep Kannan and Steve Chen are ideal speakers to address online retailers ready to take their businesses to the next level.”
Insite Melbourne 2015 will be held at the Grand Hyatt Melbourne on Thursday, 19 March. For more information and to register for Insite Melbourne 2015, please visit www.channeladvisor.com.au/insitemel.
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