Melbourne, AU â 12 March 2015 â ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that Google and Alipay will present keynote sessions at Insite Melbourne 2015. Taking place at the Grand Hyatt Melbourne on 19 March 2015, Insite will offer online retailers exclusive access to the industry leaders that are shaping the e-commerce landscape.
Dileep Kannan, Google Shopping lead at Google Australia, and Steve Chen, country manager of Australia and New Zealand at Alipay, will each present keynote sessions during this yearâs Insite event.
Last year saw Googleâs mandatory transition from Product Listing Ad (PLA) campaigns to the recently released Shopping campaigns format. Kannanâs presentation, titled âWinning in Google Shoppingâ, will help retailers navigate this changing Google Shopping landscape.
âThe shopper journey has changed in recent years, and increasingly, weâre seeing local retail converge with online shopping,â said Kannan. âIâm excited to speak at Insite and share how Google is helping retailers change the way consumers interact with their products and discuss strategies for success using Google Shopping.â
Alipay, a subsidiary of Ant Financial Services Group, is the most widely used third-party online payment platform in China, with more than 300 million registered users and 80 million transactions daily.[1] According to Alipayâs most recent annual spending report, the availability of online-payment services has played a major role in making goods and services widely accessible in China.[2]
In his presentation, titled âAccessing Chinaâs Mobile Consumer: Alipay as the Cross-Border Payment Solutionâ, Chen will explain how Ant Financial uses big data and cloud technologies to create a hassle-free payment solution.
âBorders are breaking down, and thereâs a wealth of opportunity for retailers to expand their businesses into new regions,â said Chen. âAt Insite, my presentation will focus on the future of online payment methods and detail the ways that retailers can reach Chinaâs mobile consumer base.â
âInsite Melbourne provides unparalleled content and networking opportunities from some of the biggest names in the e-commerce space,â said Mark Gray, managing director, APAC, at ChannelAdvisor. âThe theme of this yearâs Insite is âE-Commerce Advancedâ, and Dileep Kannan and Steve Chen are ideal speakers to address online retailers ready to take their businesses to the next level.â
Insite Melbourne 2015 will be held at the Grand Hyatt Melbourne on Thursday, 19 March. For more information and to register for Insite Melbourne 2015, please visit www.channeladvisor.com.au/insitemel.
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[1] https://www.alibabagroup.com/en/news/article?news=p141208
[2] https://www.alibabagroup.com/en/news/article?news=p141208
About ChannelAdvisor
ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimise the worldâs commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimising their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimise fulfilment on channels such as Amazon, eBay, Catch, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.au/.
Contact:
Helen de Souza
ChannelAdvisor
helen.desouza@channeladvisor.com
+61 3 9034 3412