SEMA understands what a challenge it can be to manage product data, whether it is weights and measures, accurate descriptions, current pricing, UPC codes or application data to power vehicle specific parts look-ups. That’s why we created the definitive, industry owned and operated centralized data repository, complete with a comprehensive set of online data management tools.

Since its inception in 2012, the SEMA Data Co-op has grown to be the largest openly accessible product database in the industry, with over 500 participating brands. Our team of data analysts are the most knowledgeable in the business, and have many years of hands-on experience in managing even the most complex data sets. We are actively involved in the maintenance and enhancement of the industry ACES and PIES standards, and work hand-in-hand with the Auto Care Association to maintain a state of continuous improvement in data management practices.

As a mission driven effort, rather than a profit driven one, the SDC provides the latest in powerful online data management tools, live support and hands-on training for manufacturers across the industry… all at the lowest possible cost. And, because we believe in an uninhibited flow of critical product data to power sales growth, the SDC delivers unlimited data exports to tens of thousands of wholesale and retail operations at no charge. Also, unique to the SDC, is our exceptional speed to market with data deliveries. Parts that are loaded into the SDC system are validated immediately, and if no issues exist, are published and delivered without delay. That means new product launches and data corrections are in the users hands the same day they are entered into our system!

SEMA Search, a free B2B product search web site is powered by the massive SDC product database, and is an ideal tool for wholesale and retail sales people to explore over 4 million parts. And for data managers, it offers an instant view of how their data looks in a typical eCommerce environment.

The SDC is proud to partner with Channel Advisor to bring product data to important market places across the web.

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