Bringing Connection to Commerce With Checkout on Instagram


Since the earliest days of Instagram, Instagram users have loved to discover and shop for brands that inspire them. Instagram launched shopping tags on posts in 2016 to make it easier for people to learn more about the brands and products found on Instagram, and now more than 130 million Instagram users are interacting with shoppable posts each month.

With the announcement of Checkout on Instagram, Instagram is enhancing the shopping experience by simplifying the path to purchase, making it more convenient and secure than ever. The extension of product tagging to creators enables more ways for people to discover brands and buy products via the people they follow.

Checkout on Instagram offers the following benefits:

  • Reduce friction in the path to purchase: Checkout is a quick and easy way for people to make a purchase from your business on Instagram, and their payment credentials are securely saved for future purchases.
  • Unlock additional creative tools: Checkout businesses receive access to other features to connect with shoppers, like Shopping from Creators, where creators can tag your products in their posts, and product launches, where businesses can announce an upcoming launch on Instagram.
  • Create full funnel strategies: By leveraging the full ecosystem of Instagram Shopping tools, businesses can create concepts that build brand awareness and drive transactions all in one place.

Instagram’s Unique Position

Instagram is uniquely positioned to support the way people shop today. Many shoppers begin their shopping journey with visual inspiration and are transacting on mobile. With shopping on Instagram, brands can forge relationships through imagery and facilitate seamless mobile transactions.

Bring connection back to commerce and create a better shopping experience.

Want to Learn More? Click the button on the right to speak with an e-commerce consultant about how to get started with Checkout on Instagram.