Facebook Shops: Making Selling Online Easy


Sell From Anywhere in your Customizable Online Shop

  • Customizable collections to showcase your featured products
  • A single shop experience works on both Facebook and Instagram
  • Design features and creative tools help bring your brand to life

With Facebook Shops, you will be able to design your shop to reflect your brand. That includes customizing your collections with the products you want to showcase, and using eye-catching imagery and design elements that build your brand identity. Setting up your shop is easy and takes just a few minutes.

Potential customers will be able to discover your products at scale. They can access your shop from your Facebook Page, Instagram profile, Instagram Shopping ads or shoppable posts and stories. You can also add shopping engagement custom audiences to your ad campaigns to reach people who are browning and buying at your shop.

Drive discovery by meeting your customers where they’re already browsing and shopping. Shops also lets customers quickly reach out to you through Messenger, Instagram Direct and soon WhatsApp. With all of these exciting features, you will be able to drive consideration and sales through conversation.

Bringing Connection to Commerce With Checkout on Instagram

With checkout on Instagram, Instagram is enhancing the shopping experience by simplifying the path to purchase, making it more convenient and secure than ever. The extension of product tagging to creators enables more ways for people to discover brands and buy products via the people they follow.

Checkout on Instagram offers the following benefits:

  • Reduce friction in the path to purchase: Checkout is a quick and easy way for people to make a purchase from your business on Instagram, and their payment credentials are securely saved for future purchases.
  • Unlock additional creative tools: Checkout businesses receive access to other features to connect with shoppers, like Shopping from Creators, where creators can tag your products in their posts, and product launches, where businesses can announce an upcoming launch on Instagram.
  • Create full funnel strategies: By leveraging the full ecosystem of Instagram Shopping tools, businesses can create concepts that build brand awareness and drive transactions all in one place.

Keep your online sales growing while creating a better shopping experience.

Want to learn more? Click the button on the right to speak with an e-commerce consultant.