February 23, 2012 True Action Network, GSI Commerce’s Digital Marketing Agency, Renews Partnership with ChannelAdvisor
ChannelAdvisor to Provide Marketplaces and Comparison Shopping Engines Technology For GSI Clients
Research Triangle Park, NC– February 23, 2012 – ChannelAdvisor, a global e-commerce software provider that enables retailers to sell more across online channels, today announced that True Action Network™, GSI Commerce’s full-service digital marketing agency, has renewed its partnership with ChannelAdvisor to deliver top-ranked marketplace and comparison shopping solutions and services to its clients.
“We’re no strangers to this market, and ChannelAdvisor consistently provides our clients the most flexible and robust marketplaces and comparison shopping solutions in the industry,” said Reuben Hendell, CEO of GSI’s Global Agency Services. “We strive to offer our clients world-class services ourselves, and we hold every partner to that same standard. ChannelAdvisor’s Marketplaces and Comparison Shopping solutions hit the mark. This partnership proves to serve us well as we continue to define and execute our vision for commerce marketing.”
Today ChannelAdvisor powers more than 3,000 retailers globally, including more than one-third of the 2011 Internet Retailer Top 500 Guide, which ranks the 500 largest web merchants in North America based on annual web sales. True Action Network continues to leverage ChannelAdvisor’s Marketplaces and Comparison Shopping solutions to optimize and manage inventory feeds to eBay, Amazon, Buy.com and more than 100 global comparison shopping engines for its retailers.
With automated listing capabilities, the ChannelAdvisor solutions customize retailers’ inventory feeds to the exact specifications of each marketplace and comparison shopping engine. The Services team at ChannelAdvisor provides the industry know-how to fully manage the varied and ever-changing requirements of each channel, and they work to supply retailers with maximum visibility on these channels.
“GSI Commerce has a roster of incredibly successful retailers, which speaks volumes about the company’s expertise,” said ChannelAdvisor Director of Channel Sales and Business Development Jordan Weinstein. “We’re looking forward to continuing this partnership and working with GSI to drive e-commerce results that truly move the needle for its customers.”