July 24, 2012 Top-Tier Retailers Turn to ChannelAdvisor for Data Feed Optimization
On heels of Google Shopping announcement, leading brands look to ChannelAdvisor in second quarter
Research Triangle Park, NC – July 24, 2012 – ChannelAdvisor, a software and services solution provider that enables online retailers to be seen and sell more across e-commerce channels, announced today that Waterford, Pompeii3, The Children’s Place, Allen Edmonds, Reader’s Digest, Harvey Norman and many others find ChannelAdvisor’s Comparison Shopping solution ideal for proper data feed management. These top-selling brands plan to improve their online visibility and scale their online businesses using the ChannelAdvisor platform.
“ChannelAdvisor’s tenure in the e-commerce industry and in-depth understanding of the continual market shifts enables us to reach our maximum potential across multiple shopping engines,” said Tool King E-Commerce Director Benjamin Skigen. “ChannelAdvisor is the optimal solution provider to ensure that our products are visible and available when shoppers are comparing product offerings online. The software consistently creates, optimizes and distributes our inventory data in the proper formats—something that is extremely valuable as more and more commerce vendors require this information for other marketing programs.”
“With the sunset of Google Product Search and transition to Google Shopping, comparison shopping has been forced into the forefront of retailers’ minds,” said ChannelAdvisor Director of Product Management Link Walls. “Google Shopping will be powered by product listing ads, which are displayed based on the product data feeds submitted to Google’s Merchant Center. This shift enforces yet another way that data feeds are becoming an instrumental part of online marketing, which is a shift that we are confident handling.”
ChannelAdvisor consistently ranks as the number one comparison shopping solution provider to the IR 500 due to its ability to enable retailers to build, manage and track accurate and comprehensive data feeds in order to obtain maximum online visibility and sales.
ChannelAdvisor’s Comparison Shopping solution boasts superior technology for data feed development, implementation and detailed reporting in order to improve online sales on shopping engines. Retailers can submit one data feed into the ChannelAdvisor system, which converts product information to meet the specifications of more than 100 shopping engines worldwide such as Shopping.com, PriceGrabber, Kelkoo and PriceMinister.
“Diversification is crucial for online retailers, especially when you consider major changes like Google Shopping replacing Google Product Search,” said ChannelAdvisor President and COO David Spitz. “Expanding on the shopping channel is a smart move for retailers who don’t want to be caught with all their eggs in one basket. However, it can be challenging to keep up with the various specifications and optimization required to be successful on multiple comparison shopping engines, hence they turn to our experts for help. Our platform is designed to simplify the online selling process on e-commerce channels around the world, and we are excited to help so many great global brands reap the benefits with increased online sales.”
ChannelAdvisor’s The Retailer’s Roadmap to Google Shopping Success program aims to help online sellers during each phase of the Google Shopping transition. This educational collection of blog posts and webinars will keep retailers up-to-date on the important news and noteworthy dates that are critical for Google Shopping success. To register for this instructional series, please visit http://www.channeladvisor.com/the-retailers-roadmap-to-google-shopping-success/.
The ChannelAdvisor platform is a holistic solution that provides retailers access to multiple online channels, allowing retailers to operate and manage their e-commerce endeavors from one central location. The ChannelAdvisor system allows retailers to efficiently scale their online businesses beyond the comparison shopping channel on marketplaces such as Amazon, eBay, Buy.com, Newegg and Sears; search engines such as Google and Bing; Facebook; through affiliate networks and retargeting vendors and with rich media.