June 10, 2011 Speedo Inks Deal with ChannelAdvisor
Legendary Swimwear Company Expands to New E-commerce Channels
Research Triangle Park, NC – June 10, 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that Speedo USA, the world’s leading swim brand, has selected ChannelAdvisor to power its paid search and comparison shopping campaigns.
ChannelAdvisor will work with Speedo USA to create a cohesive paid search and comparison shopping strategy through ChannelAdvisor’s e-commerce platform. ChannelAdvisor’s Managed Services team will redefine Speedo USA’s paid search strategy by automatically generating keywords for each individual product and managing changes to inventory in real-time. Likewise, ChannelAdvisor will simplify Speedo USA’s comparison shopping campaigns by customizing business rules and optimizing data feeds for all shopping engines.
“ChannelAdvisor has a long tradition of powering category-leading retail brands like Speedo, which is among the most recognizable brands worldwide,” said ChannelAdvisor President and Chief Operating Officer David Spitz. “By leveraging our in-house team of experts to fully manage both paid search and comparison shopping, Speedo USA will be able to further expand its online presence to get in front of new audiences and capture new customers.”
Speedo USA has a comprehensive catalog of products online, and the ability to monitor each product’s performance is an essential component to a successful e-commerce business. ChannelAdvisor’s platform provides an intuitive reporting dashboard that will provide current data on Speedo USA’s search and shopping efforts, making it possible to revise campaigns instantly for enhanced performance.
“We are looking forward to working with ChannelAdvisor to develop a more complete e-commerce strategy,” said Speedo USA Director of E-commerce Michael Malinowski. “Their extensive knowledge and history of success with paid search and the e-commerce landscape gives me total confidence that we made the right decision.”
Speedo joins an impressive list of global retailers powered by ChannelAdvisor, which includes some of the largest, most successful retail brands such as Dell, Victoria’s Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.
For more information on ChannelAdvisor’s e-commerce solutions, visit: http://www.channeladvisor.com/e-commerce-products/.