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June 13, 2011 ShoeMall Makes Enormous E-commerce Strides with ChannelAdvisor

Leading Online Shoe Company Finds the Right Fit for Paid Search

Research Triangle Park, NC – June 13, 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that ShoeMall added ChannelAdvisor’s Managed Paid Search solution to its e-commerce line-up. Successful with ChannelAdvisor’s Managed Marketplaces and Comparison Shopping solutions, ShoeMall decided to trust ChannelAdvisor’s superior technology and Services team with its paid search campaigns to gain the most benefit from the fully integrated software.

A leading online footwear retailer, ShoeMall is ranked 145 on the Internet Retailer Top 500 Online Retailer (IR 500) list. In 2008 the company turned to ChannelAdvisor, the number one solution provider to the IR 500, for its e-commerce needs. ChannelAdvisor has since helped strengthen ShoeMall’s online presence, and now plans to redirect its paid search efforts to improve bidding strategies and build more product-specific keyword coverage.

“ChannelAdvisor’s Comparison Shopping solution alone has helped increase our revenue by 30 percent year-over-year, so I know we made the right decision to trust them with our paid search strategy as well,” said Reggie Geissler, ShoeMall internet manager. “ChannelAdvisor’s Inventory Driven Search feature has produced tremendous results for other Paid Search customers, and I’m excited to see how it will improve our search campaigns.”

By using the full ChannelAdvisor platform, ShoeMall has greater insight into how it is performing on marketplaces, comparison shopping engines and paid search engines. ChannelAdvisor’s dynamic reporting interface provides detailed accounts of ShoeMall’s online sales across these channels, giving the footwear company full control and the flexibility to adjust its strategies immediately to create the best results.

ShoeMall joins an impressive list of global retailers powered by ChannelAdvisor, which includes some of the largest, most successful retail brands such as Dell, Victoria’s Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.

For more information on ChannelAdvisor’s e-commerce solutions, visit: http://www.channeladvisor.com/e-commerce-products/.

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About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
ChannelAdvisor
tamara.gibbs@channeladvisor.com
(919) 249-9798