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April 26, 2011 Ritz Interactive Drives Online Success with ChannelAdvisor

Company Expands Online Presence onto eBay and Amazon with ChannelAdvisor

Research Triangle Park, NC – April 26, 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, announced today that Ritz Interactive has launched five of its brands on Amazon, eBay and Buy.com using ChannelAdvisor’s Marketplaces solution. Ritz Interactive, the parent company of RitzCamera.comand WolfCamera.com, includes more than a dozen websites that all share a theme of leisure time activities.

Late in 2010, Ritz Interactive launched two sites, eAngler.comand BoatersWorld.com, using ChannelAdvisor’s Marketplaces solution. Within just a few months, sales increased by 35 percent on Amazon. Ritz Interactive’s early success with these sites prompted the company to schedule its launch of RitzCamera.com, FlipFlopShops.comand ScrapbookingAlley.comon Marketplaces ahead of schedule.

“We sell well in excess of 100,000 products a year, so we needed an e-commerce platform that could handle that level of volume,” said Ritz Interactive Vice President and Chief Technology Officer Mark Remington. “With ChannelAdvisor’s Marketplaces solution, we’re able to upload SKUs in bulk, distributing them to marketplaces quicker and making management easier.”

Prior to signing on with ChannelAdvisor, Ritz Interactive had several homegrown solutions that it used to integrate with Amazon, eBay and Buy.com. However, due to the constant changes and updates of each of these marketplaces, the company found that keeping up with the changes in feed requirements was quickly becoming a tedious task and turned to ChannelAdvisor’s Marketplaces solution.

“Ritz Interactive represents a family of brands that are well known and widely respected,” said ChannelAdvisor President and Chief Operating Officer David Spitz. “The complexities of online marketplaces like Amazon and eBay can be overwhelming for a retailer as large as Ritz with thousands of constantly-changing SKUs across numerous brands. ChannelAdvisor makes it possible to manage this complexity efficiently, and we’re looking forward to growing Ritz’s presence on marketplaces.”

For further information on ChannelAdvisor’s Marketplaces solution, visit www.channeladvisor.com/marketplaces.

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About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
ChannelAdvisor
tamara.gibbs@channeladvisor.com
(919) 249-9798