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June 23, 2011 Orvis Reels In Worldwide Online Sales with ChannelAdvisor

Outdoor Goods Company Streamlines Its E-Commerce Programs and Expands To Multiple Online Channels

Research Triangle Park, NC – June 23, 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced its partnership with The Orvis Company, a retailer of world-famous fly-fishing gear, distinctive clothing, home furnishings, gifts and dog products. Orvis is using ChannelAdvisor’s Paid SearchComparison Shopping and Rich Media solutions in both the United States and the United Kingdom to drive online sales.

“Over the years our relationship with ChannelAdvisor has prospered due to our continued success on multiple channels,” said Orvis E-Commerce Manager Arin Shortt. “We have thousands of products in our inventory, so it was incredibly time-consuming to optimize and distribute these products to 14 different paid search and comparison shopping engines. The ChannelAdvisor team has now taken on the management of our data feeds, and we’ve been very pleased with their level of expertise and our results.”

Upon signing on with ChannelAdvisor, Orvis achieved an increase in new buyers and online orders over the previous year, evidence of the company’s continued online success. Orvis has also used ChannelAdvisor’s Rich Media solution to create interactive online versions of the company’s successful print catalogs, providing an additional channel for reaching customers.

“For the past five years, we’ve partnered with Orvis and have watched the company flourish online both domestically and internationally,” said David Spitz, president and chief operating officer of ChannelAdvisor. “The quality and value of Orvis’s products in collaboration with our global services team produced significant growth for Orvis. We look forward to continuing this successful partnership for years to come.”

Orvis joins an impressive list of global retailers powered by ChannelAdvisor, which includes some of the largest, most successful retail brands such as Dell, Victoria’s Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.

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About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
ChannelAdvisor
tamara.gibbs@channeladvisor.com
(919) 249-9798