July 21, 2010 Online Retailers Flock to ChannelAdvisor in Second Quarter in Preparation to Sell More this Holiday Season
Online Retailers Flock to ChannelAdvisor in Second Quarter in Preparation to Sell More this Holiday Season
ChannelAdvisor customers see continued Amazon growth at 68 percent
Research Triangle Park, NC – July 21, 2010 – ChannelAdvisor, a solution provider that enables online retailers to improve efficiency and increase revenue, today announced more than 230 new customer additions. Noteworthy ChannelAdvisor customer additions included Dormbuys and Jockey International as well as United Kingdom customers Creative Labs and Toys “R” Us, bringing the number of Internet Retailer 500 customers using ChannelAdvisor to 123. ChannelAdvisor also expanded its relationships with existing customers including Brookstone, Franklin-Covey, iNetVideo.com, National Trade Supply and Pots and Pans.
Benefiting from Amazon’s extraordinary growth, ChannelAdvisor’s online retailers experienced 68 percent same-store-sales (SSS) growth on Amazon this quarter. Due in part to the residual aftereffects of eBay’s March seller changes, retailers have seen a three percent decrease in SSS revenue in the second quarter. For June, Paid Search SSS increased by 10.5 percent and Comparison Shopping SSS increased by 4.3 percent.
“Once a customer’s inventory feed is part of the ChannelAdvisor platform, we can easily expand the customer to additional channels from the existing inventory,” said Scot Wingo, ChannelAdvisor CEO. “As consumers continually diversify their online shopping habits, even venturing into mobile and social shopping, we expect that a multichannel approach will be critical to a retailer’s ability to sell more this holiday season. Our same-store-sales figures show growth across Amazon, paid search and comparison shopping, proving that activity on multiple channels helps retailers sell more.”
“Since coming on board with ChannelAdvisor, we’ve consistently grown our e-commerce business by expanding to additional channels,” said Tyler Dishman, VP of technology for National Trade Supply. “After increasing revenue 15 percent with ChannelAdvisor’s Comparison Shopping solution, we implemented Amazon and have been very pleased with the early results. Now, we’re implementing Managed Paid Search to further expand our online reach.”
National Trade Supply is using ChannelAdvisor’s Managed services option, which means that the company outsources its Paid Search program completely to ChannelAdvisor’s team of experts who are responsible for optimizing the Paid Search program for success. ChannelAdvisor also offers two other service options: Launch Plus and Guided. Launch Plus caters to the savvy online retailer who uses ChannelAdvisor’s services team to expedite the launch of their campaigns then later takes over the day-to-day managing on a self-service basis. ChannelAdvisor’s Guided services offering provides a six-month ramp-up period of strategic guidance to help get a retailer’s sales up to speed on a particular channel.
“ChannelAdvisor’s Guided Marketplaces solution will allow us to scale up our eBay presence rapidly, and with the holiday season starting earlier every year it’s imperative that we be prepared,” said Shawn Burwell, operations and fulfillment manager for the eCommerce and Interactive division of Jockey International. “We want to be well-positioned when the holiday rush begins, so we’re using ChannelAdvisor’s Guided services to ensure our products are optimally listed and to mitigate any ‘growing pains’ involved with launching on a new channel.”
Regarding product updates this quarter, ChannelAdvisor released its CRM Connector for salesforce.com, enabling online retailers to fully manage customer transaction activity and integrate it with Salesforce CRM to better handle day-to-day business activities. ChannelAdvisor also launched the new Cross-Channel Dashboard that gives retailers the ability to compare performance week-over-week, month-over-month and across various channels and sites.
Additional noteworthy second quarter product updates included the following:
- Support for new eBay Condition values
- Support for Amazon categories – Beauty (US & UK), Jewelry (US), Office Products (US & UK), New Clothing (US), Pet Supplies (US), Tires (US)
- Support for Fulfillment by Amazon (FBA) in the UK
- Automatic matching for item specifics on eBay to reduce the number of posting templates in an account and make it easier to configure ads
- Automatic item specifics for eBay variations to help retailers describe items accurately
- Amazon Inventory Reconciliation to re-confirm the inventory information sent by ChannelAdvisor to the information displayed in the Amazon Seller Central Account, identify any discrepancies and synchronize the two systems
- New Brand Performance Reporting to enable retailers to analyze comparison shopping activity and performance grouped by brand information
- Content optimization usability improvements to help retailers more quickly modify and update data feed content
- More robust data-feed alerting to provide notification to retailers on the status of shopping feeds
- New site search with improved speed, more relevant results, price filtering and more
- New intelligent caching system to improve Webstore performance by as much as 400 percent in some cases
ChannelAdvisor continued its aggressive hiring plan into the second quarter, bringing total 2010 new hires to 46 world-wide. The second quarter also marked ChannelAdvisor’s 9th annual Catalyst conference, which catered to a sold-out audience and resulted in 98 percent of surveyed attendees saying they plan to attend in 2011.
As retailers enter the latter half of the year, ChannelAdvisor is preparing them for the holiday season by holding a webinar on August 5, 2010 to share trends to expect, mistakes to avoid and tips to maximize opportunities for the 2010 holiday season. To register for this webinar that will be hosted by ChannelAdvisor CEO Scot Wingo, visit www.channeladvisor.com/webinars.