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September 10, 2012 Northern Marine Electronics Boosts Amazon Sales by 700 Percent with ChannelAdvisor

Research Triangle Park, N.C. – September 10, 2012—ChannelAdvisor, a global e-commerce platform provider that enables retailers to be seen and sell more across online channels, today announced that Northern Marine Electronics uses ChannelAdvisor’s Marketplaces, Webstores and Paid Search solutions to simplify the online selling process, enhance its existing online presence and successfully expand to additional marketplaces such as Amazon. ChannelAdvisor’s multichannel e-commerce software increased Northern Marine Electronics’ Amazon sales by nearly 700 percent and website activity by 230 percent. Based on this significant growth, Northern Marine Electronics was named to the Internet Retailer Second 500 list, which names the top US online retailers based on revenue.

“ChannelAdvisor has allowed us to take our e-commerce business to the next level, and to be recognized as one of the top online retailers in the country is something we could not have accomplished on our own,” said Northern Marine Electronics President Tom Morford. “ChannelAdvisor’s platform offers advanced functionality that immediately lifted our sales and allows us to serve our customers quickly and effectively. Now, we are in the process of expanding to additional online channels with ChannelAdvisor, and look forward to continued e-commerce success.”

ChannelAdvisor’s premiere, multichannel platform offers industry-leading inventory management and order fulfillment features to control online orders across marketplaces such as eBay, Amazon, Buy.com, Newegg and Sears. ChannelAdvisor supports more online marketplaces than any other solution provider, offering retailers access to new sources of demand without large time and monetary investments. In addition, ChannelAdvisor enables retailers to excel across additional channels such as webstores and search engines such as Google, Bing, Yahoo and more. ChannelAdvisor’s platform gives retailers visibility into performance and product availability across all channels, leading to smart commerce decisions in order to effectively grow their online business.

“We are thrilled for the Northern Marine Electronics team—being recognized by Internet Retailer is a great achievement,” said ChannelAdvisor President and COO David Spitz. “Our software is designed to support retailer’s e-commerce strategy and goals in order to maximize their online efforts, something that Northern Marine Electronics has done well. By expanding its products to the search channel, Northern Marine Electronics will diversify its e-commerce strategy even further—a smart move to sustain business growth.”

Northern Marine Electronics is part of an impressive list of global retailers powered by ChannelAdvisor, which includes some of the largest, most successful retail brands.

ChannelAdvisor’s e-commerce experts will be on hand in booth #601 at the Shop.org Annual Summit on September 10-12, 2012 in Denver. Retailers can visit the booth to learn how ChannelAdvisor’s e-commerce solutions can improve their performance with Google Shopping, on eBay, Amazon, Facebook and more.

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About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
(919) 249-9798