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October 17, 2011 Motor Accessories Retailer Eastwood Drives Revenue on Amazon and eBay by 105% with ChannelAdvisor

Research Triangle Park, NC – October 17, 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that leading automotive restoration tools and supplies retailer, Eastwood Company, has grown its revenue on eBay and Amazon by 105% in the past year.

Automotive is the largest category on eBay and is the fastest growing third-party category on Amazon. ChannelAdvisor’s Marketplaces solution allows Eastwood to take advantage of the opportunity on eBay and Amazon with a powerful set of features that automate the selling process from start to finish. With ChannelAdvisor’s expert technology managing the tedious process of product listing, inventory management and order fulfillment, Eastwood can continue to aggressively scale its business.

“We’ve seen the landscape for selling automotive parts online grow substantially in a relatively short window of time,” said Eastwood Consumer Marketing Manager Nick Capinski. “ChannelAdvisor’s solution gives us more control on Amazon and eBay, enabling us to grow in tandem with the influx of customers buying on these sites.”

ChannelAdvisor’s recently released Amazon 360 offering has proven to be particularly beneficial to Eastwood, providing a comprehensive view of performance on the marketplace through break-out reports that detail top selling items, pending shipment information as well as seller metrics.

“Amazon 360 allows us to see the performance of our products listed on Amazon,” said Eastwood E-Commerce Marketing Analyst John Schell. “I can immediately make a change if a certain item isn’t selling and can watch to see if its performance improves. This sort of insight definitely gives us an advantage for listing our products at a competitive price.”

ChannelAdvisor powers some of the largest, most successful automotive brands, driving more revenue for auto-parts sellers than any other third-party solution provider in the US. Working with retailers like Ford, Jegs, Volvo of Dallas and many more distinguishes ChannelAdvisor as the premier automotive e-commerce partner.

For more information on how ChannelAdvisor’s e-commerce platform helps automotive retailers, visit http://www.channeladvisor.com for detailed product information.

 

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About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
ChannelAdvisor
tamara.gibbs@channeladvisor.com
(919) 249-9798