21/04/2015 Market America | SHOP.COM Engages ChannelAdvisor’s Managed Services Team to Enhance Its Digital Marketing Strategy
ChannelAdvisor Managing Product Listing Ads for No. 64 In the 2015 Internet Retailer Top 500 Guide
Research Triangle Park, NC – April 21, 2015 – ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that SHOP.COM, Market America Inc.’s online shopping marketplace, is using ChannelAdvisor Managed Services to enhance its digital marketing strategy. The Managed Services team is optimizing product listing ads (PLAs) on Google and Bing for SHOP.COM and MotivesCosmetics.com to bolster online product visibility.
“ChannelAdvisor provides our Digital Marketing Team with the optimization tools and resources needed to expand our massive search engine and visual shopping programs,” said Peter Gold, SHOP.COM chief digital marketing officer. “Our strategic partnership with ChannelAdvisor enables us to more effectively manage and optimize campaigns for the approximately 40 million products on SHOP.COM across numerous digital marketing channels.”
SHOP.COM provides a comprehensive online experience for consumers to comparison shop for a variety of brands selling products in categories such as apparel, health and nutrition, beauty, travel, electronics and more. Founded by president and CEO JR Ridinger along with senior executive vice president Loren Ridinger, SHOP.COM combines Market America’s entrepreneurial business model with robust comparative shopping and its revolutionary new Shopping Annuity™ to provide consumers a unique and value-packed shopping destination.
“After going through an in-depth selection process to find the right digital marketing solution provider, it was clear that ChannelAdvisor would best meet our needs,” said Marc Ashley, Market America chief operating officer. “ChannelAdvisor’s talented team of e-commerce experts and experience in the industry stood out to us. We’re confident that together we can get the best return on our digital marketing campaigns.”
Internet Retailer ranked SHOP.COM No. 64 in the 2015 Top 500 Guide, No. 46 in the 2015 Social Media 500 Guide as well as the 18th fastest-growing 2015 Internet Mobile Retailer. Market America Inc. is a product brokerage and Internet marketing company that provides a robust business system for entrepreneurs, while enhancing the consumer shopping experience.
“SHOP.COM is a well-respected brand in the industry that offers great selection and variety,” said David Spitz, ChannelAdvisor president and chief operating officer. “By using our flex-feed technology to create attention-grabbing PLAs with comprehensive product information, SHOP.COM can direct shoppers to its website and convert searchers on Google and Bing to buyers.”
ChannelAdvisor’s Managed Services team is made up of e-commerce experts who offer retailers unparalleled opportunities for improving their strategies and results across marketplaces and digital marketing channels. Members of the Managed Services team provide expert guidance to retailers and use the ChannelAdvisor platform to automate and optimize product listings for customers that want an end-to-end outsourced solution.
To learn more about enhancing a digital marketing strategy to improve paid search performance, visit http://bit.ly/OwningTheGoogleResultsPage.