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July 6, 2011 Maidenform, Inc. Partners with ChannelAdvisor

Renowned Intimates Company Increases Paid Search Revenue and Decreases Costs

Research Triangle Park, NC – July 6, 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that Maidenform, Inc. has increased paid search revenue since implementing ChannelAdvisor’s Managed Paid Search solution. A leading provider of women’s intimates and one of the most respected brands throughout the world, Maidenform relies on ChannelAdvisor’s Managed Services team to handle its paid search campaigns to better overall efficiency and boost revenue.

“The personal attention and expert guidance that we’ve received from ChannelAdvisor has yielded impressive results,” said Nelson Sanchez, e-commerce director for Maidenform. “Our e-commerce business has accelerated to a level that we have never experienced before.”

Managing all paid search efforts for Maidenform in the United States and the United Kingdom, ChannelAdvisor’s guidance and hands-on efforts have improved Maidenform’s overall paid search value by reducing costs and boosting sales.

ChannelAdvisor’s Paid Search solution helps retailers like Maidenform avoid costly mistakes by offering keyword performance analysis to eliminate any uncertainties. Evaluating data from click to conversion allows ChannelAdvisor’s Services team to bid on the highest performing keywords and increase sales.

“Maidenform is a historical and well-known manufacturer with a great future in e-commerce,” said ChannelAdvisor CEO Scot Wingo. “Seeing positive results locally and abroad, Maidenform is well-positioned for greater expansion across new channels as well as internationally. We look forward to continuing our partnership and helping Maidenform build a competitive business online.”

Maidenform joins an impressive list of global retailers who are powered by ChannelAdvisor, including some of the largest, most successful retail brands such as Dell, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.

For more information on ChannelAdvisor’s Paid Search solution, visit: http://www.channeladvisor.com/paid-search/.

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About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
(919) 249-9798