Looking for Fresh Content?Well, then this newsroom is for you.

August 17, 2011 Lenox Corporation Selects ChannelAdvisor to Grow E-Commerce Revenue

Dinnerware Company Plans to Excel E-Commerce Business with Paid Search and Comparison Shopping Solutions

Research Triangle Park, NC – August 17, 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that Lenox Corporation recently launched on ChannelAdvisor’s Paid Search and Comparison Shopping solutions. Lenox trusts ChannelAdvisor’s management capabilities and technology to expand its business to new channels.

Lenox has decided to revamp its e-commerce strategy for sustained growth and development using ChannelAdvisor’s Paid Search and Comparison Shopping solutions that will better distribute its products online, drive shoppers to its webstore and increase conversions.

“We recognize the importance of continuing to grow our online presence to stay competitive and increase our visibility,” said Lenox Director of Customer Acquisition Dan Cassidy. “ChannelAdvisor has always been on the cutting edge of e-commerce, and if anyone can help us be more strategic, it’s them.”

ChannelAdvisor will manage Lenox’s data feeds for its shopping campaigns, taking one feed from Lenox and optimizing it for each shopping engine to maximize results. Similarly, ChannelAdvisor’s Paid Search solution will create templated keywords and dynamic ads for Lenox, enabling the company to improve performance.

Lenox joins an impressive list of global retailers powered by ChannelAdvisor, which includes some of the largest, most successful retail brands such as Dell, Victoria’s Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.

For more information on ChannelAdvisor’s e-commerce solutions, visit: http://www.channeladvisor.com/e-commerce-products/.

Friend us on Facebook
Follow us on Twitter @ChannelAdvisor
Connect on LinkedIn

About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
(919) 249-9798