August 17, 2011 Lenox Corporation Selects ChannelAdvisor to Grow E-Commerce Revenue
Dinnerware Company Plans to Excel E-Commerce Business with Paid Search and Comparison Shopping Solutions
Research Triangle Park, NC – August 17, 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that Lenox Corporation recently launched on ChannelAdvisor’s Paid Search and Comparison Shopping solutions. Lenox trusts ChannelAdvisor’s management capabilities and technology to expand its business to new channels.
Lenox has decided to revamp its e-commerce strategy for sustained growth and development using ChannelAdvisor’s Paid Search and Comparison Shopping solutions that will better distribute its products online, drive shoppers to its webstore and increase conversions.
“We recognize the importance of continuing to grow our online presence to stay competitive and increase our visibility,” said Lenox Director of Customer Acquisition Dan Cassidy. “ChannelAdvisor has always been on the cutting edge of e-commerce, and if anyone can help us be more strategic, it’s them.”
ChannelAdvisor will manage Lenox’s data feeds for its shopping campaigns, taking one feed from Lenox and optimizing it for each shopping engine to maximize results. Similarly, ChannelAdvisor’s Paid Search solution will create templated keywords and dynamic ads for Lenox, enabling the company to improve performance.
Lenox joins an impressive list of global retailers powered by ChannelAdvisor, which includes some of the largest, most successful retail brands such as Dell, Victoria’s Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.
For more information on ChannelAdvisor’s e-commerce solutions, visit: http://www.channeladvisor.com/e-commerce-products/.