July 30, 2013 Karen Kane Relies on ChannelAdvisor Expertise to Maximize PPC Performance
Research Triangle Park, NC – July 30, 2013 – ChannelAdvisor (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufactures to increase global sales, today announced that women’s apparel brand Karen Kane employs ChannelAdvisor’s Paid Search solution and Managed Services team to maximize results using pay per click advertising. ChannelAdvisor’s Paid Search solution optimizes Karen Kane’s online advertising campaigns to broaden the company’s online exposure and increase sales.
“It was important for us to find a solution provider with an established understanding of fashion brands and proven industry expertise to accurately manage our online advertising initiatives,” said Karen Kane Director of Marketing Michael Kane. “ChannelAdvisor’s full service solution is exactly what we had in mind. We are confident that our search campaigns are in the best hands.”
ChannelAdvisor offers retailers and manufacturers leading cloud-based solutions to efficiently manage and automate the online selling process across multiple channels including third-party marketplaces, paid search and comparison shopping engines and more. ChannelAdvisor’s Paid Search solution supports numerous search engines such as Google and Bing, as well as programs such as Google Shopping and Enhanced Campaigns. Additionally, ChannelAdvisor’s technology delivers unique features such as Inventory Driven Search, which enables paid search advertising that is product-specific, accurate and automatically generated and updated.
Through its Managed Services offering, ChannelAdvisor’s e-commerce experts effectively manage all aspects of Karen Kane’s paid search program. ChannelAdvisor’s Managed Services team provides strategy development, hands on campaign execution and daily campaign management to retailers such as Karen Kane seeking an end-to-end outsourced paid search solution. With nearly 200 years of combined expertise, ChannelAdvisor’s Services department offers retailers unparalleled opportunities to maximize results across multiple online channels.
“Karen Kane is one of the most respected names in the apparel industry, and we are thrilled to be able to offer the technology and level of service the brand needs to excel on the search channel,” said ChannelAdvisor Global Director of Managed Services Amy Lubell. “Digital advertising must be strategic and cost-efficient in order to deliver optimal results. Our team works day in and day out to ensure that Karen Kane is reaching the maximum number of consumers and increasing online sales.”
To learn more about ChannelAdvisor’s Paid Search solution and e-commerce solution suite, please visit http://www.channeladvisor.com/solutions/.
About Karen Kane
Since founding her company in 1979, Kane has based her operations out of Los Angeles. Today, Karen Kane, Inc. is based out of a 130,000 square foot facility in Vernon. The company has more than 175 employees, with showrooms located in New York, Dallas, and Downtown Los Angeles. Kane’s eponymous line is sold at major department stores such as Macy’s, Bloomingdale’s, Nordstrom, Belk, Dillard’s, Lord & Taylor, and specialty stores nationwide. More information on Karen Kane is available at www.karenkane.com.