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April 18, 2011 Jockey Expands E-Commerce Presence with ChannelAdvisor

Top Retailer Implements ChannelAdvisor’s Comparison Shopping and Marketplaces Solutions to Boost E-Commerce Sales

Research Triangle Park, NC – April 18, 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced its partnership with Jockey International Inc., a leading manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries around the world. Aiming to improve its brand presence and rapidly scale its online business, the apparel company now employs ChannelAdvisor’s Marketplacesand Comparison Shopping solutions.

“We sought the finest e-commerce solutions available and feel that ChannelAdvisor is definitely the best choice for Jockey.com. ChannelAdvisor’s user interface made it easy for us to scale up quickly on eBay, so that we now have a fully branded eBay store and are in a better position to manage our products,” said Jockey.com Manager of Operations and Fulfillment Shawn Burwell. “Working with ChannelAdvisor has grown our eBay marketplace business 300 percent.”

ChannelAdvisor’s Guided Marketplaces solution drastically improved Jockey’s brand presence on eBay. Specifically, using ChannelAdvisor’s ad templates and posting templates made it possible for Jockey.com to rapidly scale its business. The apparel company can now send more SKUs and process more orders, as well as participate in the daily deals that eBay offers within the marketplace.

Likewise, using ChannelAdvisor’s Managed Comparison Shopping solution guarantees that Jockey’s feeds are constantly updated for each shopping engine, decreasing the need for additional IT resources. ChannelAdvisor receives one feed from Jockey.com and launches its products on all shopping sites, saving the company time and boosting the efficiency of its online business.

“We are elated that Jockey has seen such incredible results since working with the ChannelAdvisor team. We are thrilled to work with a renowned brand like Jockey, and we look forward to developing this business partnership for years to come,” said Scot Wingo, CEO of ChannelAdvisor.


About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimize the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

Media Contact:

Tamara Gibbs
ChannelAdvisor
tamara.gibbs@channeladvisor.com
(919) 249-9798