December 6, 2011 FLOR Increases Google AdWords Revenue by 30 Percent with ChannelAdvisor
Research Triangle Park, NC – December 6, 2011 – ChannelAdvisor, a global e-commerce software provider that helps retailers sell more across online channels, today announced that online carpet retailer FLOR has increased Google AdWords revenue by 30 percent with the help of ChannelAdvisor’s Managed Paid Search solution. FLOR signed on with ChannelAdvisor for help creating and implementing an advertising strategy to increase online visibility and drive conversions.
ChannelAdvisor’s award-winning Managed Services team works with the top online retailers, providing expert e-commerce guidance across multiple channels. The Paid Search Services team works closely with FLOR to expand the carpet retailer’s search campaigns through Google AdWords and to capture more customers through remarketing.
The Services team takes advantage of the uniqueness of FLOR’s overall concept by targeting customers with long tail keywords such as “eco friendly carpet tiles” and “earth friendly carpets” that are specific to the company’s eco-friendly products. ChannelAdvisor also manages strategic mobile and tablet search campaigns in order to further differentiate FLOR from its competitors.
ChannelAdvisor develops FLOR’s strategy beyond these traditional search tactics with display advertising and remarketing. Remarketing allows FLOR to present ads to consumers who visit the website but fail to make a purchase. Using the browsing patterns of website visitors, ChannelAdvisor and FLOR create multiple remarketing ads to pique the specific interests of potential buyers.
“By determining the actions of FLOR’s website visitors, we were able to tailor ads to these users’ wants and needs,” said ChannelAdvisor Senior Paid Search Manager Kevin Hill. “Making these ad creatives as relevant as possible drives conversions and increases ROI.”
For more information on ChannelAdvisor’s Managed Paid Search solution, please visit: http://www.channeladvisor.com/solutions/the-platform/paid-search/.